The group’s two key brands, Collab and Media Contacts, will handle the creative and digital business of UNICEF, with the scope of work covering fundraising activities.
The agency won the business after a pitch that reportedly involved JWT, although the agency did not confirm this by press time.
Angela Travis, UNICEF's chief of communication, private fundraising and partnerships, said it willl work with Havas Media Ortega in promoting awareness of children’s rights in the Phillippines.
"We will be celebrating National Children’s Month in October," Travis said. "HVMO is helping us develop a unifying theme that will bring together all the events and activities of UNICEF and our partners from the government, NGOs and the private sector.”
Jos Ortega, chairman and CEO of Havas Media Ortega, said UNICEF is perfectly aligned with the agency’s thrust to work with “meaninful brands”.