Ad Nut
Nov 21, 2019

Kids are worth listening to, says Unicef

THE WORK: '#WorldChildrensSay' for Unicef Australia by BMF.

Kids don't just care about their toys or where their next snack is coming from. Many of them are heartbreakingly aware, from a young age, of the dire challenges facing this world.

With that in mind, Unicef Australia is issuing a call for the world to listen to kids' concerns for World Children’s Day, which comes up in April, The #WorldChildrensSay campaign, by creative agency BMF, invites children and young people to post their ideas on social media with the hashtag #WorldChildrensSay (with adult help, of course). 

CREDITS

Creative Agency: BMF
Executive Creative Director: Alex Derwin
Group Creative Director: Luke Martin
Art Directors:  Anthony Todorovitch and Leila Cranswick
Copywriters:  Stephanie Allen and David Roberts
Design Director:  Marcus Key
Executive Planning Director: Christina Aventi
Head of Effectiveness & Data Strategy: Jennifer Rhodes
Group Planning Director: Thomasine Burnap        
Managing Director: Stephen McArdle
Group Account Director: Liz Ainslie
Senior Account Manager:  Victoria Venardos
Agency Producer: Brooke Mathers
Collaborator: Buck
Executive Producer (Buck): Erica Ford
Producer (Buck): Jordan Howes
Buck Creative Director (Buck): Gareth O’Brien
Music & Sound Production: Rumble Studios

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Source:
Campaign Asia

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