Ad Nut
Nov 21, 2019

Kids are worth listening to, says Unicef

THE WORK: '#WorldChildrensSay' for Unicef Australia by BMF.

Kids don't just care about their toys or where their next snack is coming from. Many of them are heartbreakingly aware, from a young age, of the dire challenges facing this world.

With that in mind, Unicef Australia is issuing a call for the world to listen to kids' concerns for World Children’s Day, which comes up in April, The #WorldChildrensSay campaign, by creative agency BMF, invites children and young people to post their ideas on social media with the hashtag #WorldChildrensSay (with adult help, of course). 

CREDITS

Creative Agency: BMF
Executive Creative Director: Alex Derwin
Group Creative Director: Luke Martin
Art Directors:  Anthony Todorovitch and Leila Cranswick
Copywriters:  Stephanie Allen and David Roberts
Design Director:  Marcus Key
Executive Planning Director: Christina Aventi
Head of Effectiveness & Data Strategy: Jennifer Rhodes
Group Planning Director: Thomasine Burnap        
Managing Director: Stephen McArdle
Group Account Director: Liz Ainslie
Senior Account Manager:  Victoria Venardos
Agency Producer: Brooke Mathers
Collaborator: Buck
Executive Producer (Buck): Erica Ford
Producer (Buck): Jordan Howes
Buck Creative Director (Buck): Gareth O’Brien
Music & Sound Production: Rumble Studios

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

3 hours ago

Samsung upcycles handsets to support fight against ...

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

3 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.

12 hours ago

Visa names new APAC head of marketing

Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.

15 hours ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.