Arvind Hickman
Dec 15, 2021

UM International names global clients chief

Susan Kingston-Brown promoted to new leadership role.

UM International names global clients chief

IPG Mediabrands agency UM has promoted Susan Kingston-Brown to the new role of chief executive of its International Client Services team.

Kingston-Brown joined the agency in 2019 as EMEA chief product officer and was previously global client managing director at Starcom.

She will be responsible for co-ordinating global accounts across markets, a key client management leadership role.

In essence, this means ensuring multinational clients receive a similar standard of service, data, analytics and strategy in all the regions where they operate.

UM said one of her main tasks will be “bringing international teams closer together to unite them in a shared business culture with agility at its core”. 

The agency added: “Each will be working as an extension of the core London-based team, an approach that helps local teams join the dots between insight, activation and optimisation and to share best practice.”

Kingston-Brown will report to UM EMEA president Chris Skinner, who said: “This newly created role supports the continued fast growth of UM International, so we needed someone with a proven record. Susan ticks all the boxes, she is a force of nature.

"Her energy, passion and intricate knowledge of our product, combined with her relentless pursuit to be better partners to our clients, make her a hugely exciting leader for UM ICS.”

Campaign UK

Related Articles

Just Published

5 hours ago

OOH Danone campaign in Indonesia reads weather patterns

When temperatures soared, the ad would remind commuters to stay hydrated.

5 hours ago

New branding revealed for Heineken’s ‘whisky-infused...

The new beer blend was launched in Cambodia with the help of Elmwood Singapore behind the brand’s visual identity.

6 hours ago

Women to Watch 2022: Emily Belton, BCW

Humble, hungry and one of the hardest-working women in the room, Belton is known to be a caring leader to drive brilliant business results.

6 hours ago

Google enters DOOH space: What does this mean for ...

Not content with being a leading player in the online advertising market, Google has announced they are entering the OOH market too. But is this a welcome move by the tech giant?