Benjamin Li
Apr 27, 2010

TVB and ATV reach consensus with i-Cable on 2010 World Cup broadcasting

HONG KONG - ATV, TVB and i-Cable Communications have reached an agreement on the broadcast of 2010 FIFA World Cup matches over the two terrestrial broadcasters' digital channels.

TVB and ATV reach consensus with i-Cable on 2010 World Cup broadcasting
Starting 11 June 2010, ATV and TVB will broadcast World Cup matches including the opening match, both semi-final matches and the final match, plus highlights and six special programmes on the tournament.

ATV and TVB will broadcast I-Cable's entire programming block, including advertisements and all related programming. However, only households with digital set-top boxes will be able to watch the programmes.

In March, i-Cable, which owns the broadcasting rights of the 2010 South Africa World Cup, extended the same offer to both channels, but both ATV and TVB declined the deal.

In a press statement, all three parties said they used their best endeavours to reach an agreement in order to serve the public interest and thanked the government for its assistance in the negotiation.

The South Africa World Cup will kick off on 11 June this year.
Campaign Asia

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