As advanced television growth continues to explode in the region, marketers should take a closer look at three characteristics that can deliver success with ATV advertising
HONG KONG - Media-agency heads see a lost opportunity in the Hong Kong Broadcasting Authority's unexpected decision to issue free-to-air TV licenses to i-Cable TV and Now TV while rejecting the application of Ricky Wong Wai-kay’s Hong Kong Television Network (HKTV).
Teddy Pu, Asia Televison's China president, tells Campaign Asia-Pacific how the concept of 'co-opetition' (竞合) is playing out in the television industry.
HONG KONG - While Ricky Wong, CEO of Hong Kong Television Network (HKTN), is still waiting for his free-to-air TV license, many have questioned his move to post previews of the company's programmes on YouTube.
HONG KONG - South China Morning Post (SCMP) has promoted 16-year veteran Wang Xiangwei, previously deputy editor, to editor-in-chief, filling the vacancy left by Reginald Chua, who resigned last April.
HONG KONG - When cable-car operator Ngong Ping 360 left 800 passengers literally hanging in bitter cold for more than two hours on one of the first days of the Year of the Dragon, the company joined a list of prominent brands to suffer PR crises during the Year of the Rabbit.
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