Benjamin Li
Oct 17, 2013

Agency leaders shake heads at Hong Kong free-to-air TV decision

HONG KONG - Media-agency heads see a lost opportunity in the Hong Kong Broadcasting Authority's unexpected decision to issue free-to-air TV licenses to i-Cable TV and Now TV while rejecting the application of Ricky Wong Wai-kay’s Hong Kong Television Network (HKTV).

Wong shed tears at a 16 October news conference

The drama of the situation rivals that of some dramatic programmes on local television. Wong, who has an unsuccessful past in the TV business, cried in a news conference, and the story has garnered front-page headlinesespecially as HKTV announced it would lay off 320 of its 500 staff members yesterday.

Amidst the outcry, what will the real impact be for media agencies and their clients Campaign Asia-Pacific reached out to several agency heads and got responses to...

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