Benjamin Li
May 10, 2012

Mindshare HK head and veteran Melanie Lo takes the helm of GroupM HK

HONG KONG - Melanie Lo, a 20+-year media veteran and long-serving Mindshare Hong Kong managing director, will succeed KK Tsang as chief executive officer of GroupM Hong Kong, effective 1 August.

 Melanie Lo succeeds KK Tsang GroupM Hong Kong's new CEO

Tsang announced his resignation and will leave the group on 31 July, after 19 years with WPP, to form his own mentoring and investment business while still maintaining strong links with GroupM.  

Lo pictured has been with Mindshare since 1997 as deputy general manager, helping to grow Mindshare from 30 employees to 100. Lo is a well-liked boss known for her disciplined work ethic, personal sensitivity and passion for her...

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