Pocari Sweat in China disowns Hong Kong sister company's decision to pull ads from TVB for its allegedly biased protest coverage.
Unilever, PHD Hong Kong and Mirriad are touting an in-video ad insertion campaign on the MyTV Super service. We asked for details on how it works.
Broadcasters and brands wait for government decision that would resolve "chicken and egg" problem over product placement.
HONG KONG - Viu, a new over-the-top (OTT) platform launched yesterday by HK Television Entertainment (HKTVE), a subsidiary of telecommunications company PCCW, aims to compete with not only broadcast TV but also video piracy through the use of agile 'windowing' and rapid subtitling into Chinese.
HONG KONG - Following the formal launch of the embattled Hong Kong Television Network (HKTV) on 19 November, more than 30 advertisers have confirmed bookings on the platform so far.
Hong Kong-based watch company Solvil et Titus has extended its ‘Time is love’ campaign to the young and elderly, creating three new TV commercials under the theme of ‘The path of love’.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins