Campaign India Team
Oct 18, 2019

Tinder assigns creative mandate to Leo Burnett in India

Account won post a multi-agency pitch

Tinder assigns creative mandate to Leo Burnett in India
Tinder has appointed Leo Burnett to handle its creative mandate.
 
The account was won following a multi-agency pitch and will be handled by Leo Burnett's Mumbai office. 
 
Dheeraj Sinha, MD – India and CSO - South Asia, Leo Burnett, said, “Technology and social trends have transformed the way we meet and connect with people and in that purview Tinder has significantly changed the rules of social discovery for the new generation. This provides us the perfect platform to create the kind of new-age work which we believe will drive interesting and meaningful conversations around the brand and we are looking forward to this opportunity.”
 
Rakesh Hinduja, COO - West Leo Burnett India, added, “Consumer tech is an exciting and challenging space and needs a Humankind driven approach to connect with people behaviour for this category. Wave 3 solutions comes naturally to the young brands and the target audience we are talking to and we look forward to creating some memorable and exciting work for Tinder.”
 
 
Source:
Campaign India

Related Articles

Just Published

13 hours ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

13 hours ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

14 hours ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

15 hours ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.