Account won post a multi-agency pitch
Sinha was previously regional planning director, Asia, at Bates India.
MUMBAI – Dheeraj Sinha, Bates’ India-based regional planning director, has resigned from the agency.
ASIA-PACIFIC - Bates is undergoing a number of changes in an effort to rebuild its brand and strengthen its offering, both internally and to clients.
ASIA-PACIFIC – Bates 141 has promoted India chief strategy officer Dheeraj Sinha to regional planning director.
Virgin, Apple and Avis all began as small players and created value and goodwill in the market based on their status as a challenger to the dominant brand in their respective categories.
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