Benjamin Li
Dec 19, 2013

Three agencies gear up for China Trust branding campaign

TAIPEI - China Trust Bank (CTBC, 中國信託商業銀行) has invited ADK, David Advertising and McCann Worldgroup to attend a creative pitch.

Three agencies gear up for China Trust branding campaign

The pitch process will run from December to January.

According to the client's policy, the pitch will lead to a three-year contract, according to a source close to the pitch.

David won CTBC’s branding duties through a pitch three years ago. The agency also works for the bank's charity foundation and finance-management services. Leo Burnett handles creative duties for the bank's credit-card business. 

Chinatrust Commercial Bank (CTBC Bank), established in 1966, renamed itself CTBC Bank Co. in June 2013 in order to align with an overseas expansion strategy, according to the company.


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