Ad Nut
Apr 28, 2022

These destination photos reveal a hidden silhouette

In a new Philippines tourism campaign by BBDO Guerrero, photographer Jason Quibilan takes stunning photos that house a common Easter egg in each.

These destination photos reveal a hidden silhouette

A new campaign for The Department of Tourism (DOT) and Tourism Promotions Board (TPB) by BBDO Guerrero reveals a set of images to coincide with the country’s reopening. In a bid to promote domestic tourism, the campaign titled ‘Go where your mind’s been wandering’ features 10 destinations in the country—such as white-sand beaches and picturesque hiking spots.

With or without the images, Ad Nut is convinced that The Philippines is a stunning holiday destination with diverse landscapes for everyone. These images don’t hurt to bring the point home.

The photos were produced by Stills MNL photographer Jason Quibilan with minimal retouching done by UGL Post Production. If you look closely, each image is meant to reveal a silhouette of a hidden face. Ad Nut had to squint pretty hard to see the silhouettes and feels that the connection to the campaign title is little stretched. Nevertheless, beautiful photos are beautiful photos. Who can deny their power?

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


Campaign Asia

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