Ad Nut
Dec 10, 2020

Lay’s spreads cheer with pseudo-rap Christmas tune

In a new music video for the brand, BBDO Guerrero decks Filipino crooner Jose Mari Chan in an ugly Christmas sweater and heavy jewellery.

Jose Mari Chan—the ‘Father of Christmas Music’ in the Philippines and a permanent fixture in local meme culture—has collaborated with Lay’s in a new holiday campaign. The video also features Lay’s endorser Nico Bolzico, whose character imagines Chan coming to life through his phone to join him in forming a musical duo.

One of BBDO Guerrero’s strong suits is cleverly incorporating music into its work, and this video is no exception. The only thing Ad Nut will add is it’s often cringey when non-rappers attempt to rap, give themselves rapper names (in this case, Run JMC. Do you get it?) and clothe themselves in rapper gear. Whether done ironically or not, it’s about time Asian artists move away from this.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

5 hours ago

Tech Bites: Week of August 15, 2022

News from Coca-Cola, Nielsen, Hivestack and more.

6 hours ago

Serena Williams: Inspiring brand lessons from the GOAT

Williams is as much a master on court as she is off-court when signing major brand deals and honing her personal brand. Brand experts pick out lessons to pick up from the tennis legend.

10 hours ago

Dentsu scores high with a third of the wins in June

Global new-biz round-up: However, the largest account was picked up by WPP’s Mindshare.

16 hours ago

M&C Saatchi and the brutal complexity of (being) bought

Why the hold-up in the takeover process and where are things now? Campaign explains.