music

Jan 15, 2021

Vivaldi's Four Seasons reimagined for 2050 with climate data

INSPIRATION STATION: AKQA and Jung von Matt incorporate weather data and forecasting into Vivaldi's renowned score to make the impact of climate change audible for symphonygoers.

Dec 10, 2020

Lay’s spreads cheer with pseudo-rap Christmas tune

In a new music video for the brand, BBDO Guerrero decks Filipino crooner Jose Mari Chan in an ugly Christmas sweater and heavy jewellery.

Oct 2, 2020

Skip the cheesy jingles with these unique Japanese tunes

INSPIRATION STATION: Two years in the making, music agency Syn has just released a new collection of modern Japanese music for commercial licensing. Enjoy a sampler.

Feb 3, 2020

Beauty brands: You should be scrambling to get in the live music game

Fans want marketers to show up and guide their self-care, fashion and beauty journeys, according to a new report by Live Nation.

Jan 14, 2020

Mastercard's single is a priceless moment in musical history

Is a brand releasing a song really as absurd as it sounds?

Sep 26, 2019

'We have 24 hours. We forgot about music. Can you have it ready by tomorrow?'

At Spikes Asia, David Guerrero of BBDO Guerrero and Nick Wood of Syn Music urged brands to stop treating music as an afterthought and predictable choices.