music

Oct 26, 2022

How trigger marketing helped launch the music careers of stars

Music artists are finding cost-effective marketing campaigns in Southeast Asia are helping to trigger global streaming success.

Sep 13, 2022

Are chief music officers the next CMOs?

With more chief music officers joining the C-suite, does it signal a broader trend that brands are finally going to give sound the investment and strategic importance that it deserves?

Aug 11, 2022

Li’l Deets and Jackpot drop hip-hop knowledge in car insurance ad

Your friendly neighbourhood hip-hop connoisseurs charm audiences in new Rollin Car Insurance campaign.

Aug 11, 2022

Hitting the right notes: Music enters the metaverse

The CTO at RGA on trends to consider in the metaverse in order to blur the lines between listener and music creator.

Jun 14, 2022

MassiveMusic to absorb Song Zu in Sydney and Singapore

The two companies will merge following their acquisition by Songtradr in 2021.