music
How trigger marketing helped launch the music careers of stars
Music artists are finding cost-effective marketing campaigns in Southeast Asia are helping to trigger global streaming success.
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How Coca-Cola is addressing the ‘age of dichotomy’ with ‘Real Magic’
With ‘Real Magic’, Coca-Cola is taking a fresh look at flavours, collaborations, distribution, and festive consumption, seeking inspiration from pop culture and its own storied past.
Are chief music officers the next CMOs?
With more chief music officers joining the C-suite, does it signal a broader trend that brands are finally going to give sound the investment and strategic importance that it deserves?
Li’l Deets and Jackpot drop hip-hop knowledge in car insurance ad
Your friendly neighbourhood hip-hop connoisseurs charm audiences in new Rollin Car Insurance campaign.
Hitting the right notes: Music enters the metaverse
The CTO at RGA on trends to consider in the metaverse in order to blur the lines between listener and music creator.
MassiveMusic to absorb Song Zu in Sydney and Singapore
The two companies will merge following their acquisition by Songtradr in 2021.
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