Olivia Parker
Jun 25, 2019

The world's biggest retail events, ranked and rated

Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.

It may be only June but for retailers Christmas is never far from their minds. From a marketing perspective, the holiday has always had the air of being forever suspended in a jolly, commercial snow globe, complete with happy family celebrations and flurries of cash swirling and falling into the tills. And it remains a mass selling opportunity, with the power to make or break companies in markets around the world.

Opportunities seem only to...

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