Ewan Larkin
May 9, 2022

The first brands begin take stand against leaked US abortion ruling

OkCupid, Ben & Jerry’s, Bumble and Yelp are among the first to respond.

Getty Images
Getty Images

The leaked initial US Supreme Court draft majority decision to overturn Roe v. Wade has sparked outrage across the United States, and several companies are using social media to voice their opposition.  

Dating platform OkCupid was one of the first to respond, urging followers to tag brands they want to see take action and sign the “Don’t Ban Equality” statement. 

The “Don’t Ban Equality” statement was created in response to 2019 state legislation that restricted access to reproductive healthcare.

Other supporters, such as Bumble and Ben & Jerry’s, also spoke out.

Ben & Jerry’s created a Twitter thread, commenting on the impact the draft decision would have Black people. The company also encouraged users to support the National Network for Abortion Funds. 

Meanwhile, a Yelp spokesperson told Fortune that, “turning back the clock on the progress women have made over the past 50 years will have a seismic impact on our society and economy.”

The spokesperson added that Congress must codify reproductive healthcare rights into law, and that more companies will need to “step up” to protect their employees.

Source:
PRWeek

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

4 hours ago

40 Under 40 2024: Alexander Nikpour, Publicis Groupe

Nikpour’s dramatic transformation of Publicis’ luxury design arm is a testament to his democratic and inclusive method of putting employees first.

4 hours ago

Chinese-Canadian actor Simu Liu criticises boba ...

In a CBC Dragons' Den episode, Liu criticised the brand's founders for their insensitivity to boba tea's cultural origins—sparking widespread social media support for respecting Asian products and avoiding their exploitation for profit.

5 hours ago

GroupM appoints Milton Liao as South China client ...

EXCLUSIVE: Liao will also continue to lead Wavemaker Hong Kong—with a focus on optimising client services and driving outbound business for Chinese brands.

5 hours ago

Omnicom CEO ‘bullish’ following 6.5% organic growth

The agency network is riding high from its Amazon win in the third quarter, despite political and operational turbulence.