Shauna Lewis
Jan 24, 2023

Saatchi & Saatchi unveils new twist on 'Pregnant man' ad for anniversary of Roe vs Wade

This is the second time the agency has brought back the famous ad.

Saatchi & Saatchi unveils new twist on 'Pregnant man' ad for anniversary of Roe vs Wade

Saatchi & Saatchi has recreated its "Pregnant man" ad on the 50th anniversary of Roe vs Wade.

It follows the classic ad being brought back last year, following the decision to overturn Roe vs Wade (a landmark decision that made abortion legal) in the US Supreme Court.

The agency originally created the work, which placed a male head on a pregnant body, for the Health Education Council in 1970, with the line “Would you be more careful if it was you that got pregnant?”.

In August last year, the work was changed and brought back in response to comments by US Supreme Court Justice Samuel Alito, a long-term opposer of abortion rights.

On the 50th anniversary of the 1973 ruling, the agency has recreated its work once more.

This time, the work is entitled “50 years of men making decisions over women’s bodies”. 

The heads of Clarence Thomas, Neil M Gorsuch, Samuel Alito, John G Roberts and Brett M Kavanaugh – the judges who sat on the Supreme Court that overturned Roe vs Wade – have been added to the pregnant bodies.

Franki Goodwin, chief creative officer at Saatchi & Saatchi, said the agency will continue to “lend historic Saatchi creative” until there is change, and added: “Fifty years would usually be a milestone to celebrate, but instead, we commiserate with all the women in the United States whose bodies have, once again, been ruled to be outside their sphere of autonomy. 

“The Supreme Court has only appointed four female judges in the past 50 years, and the 1973 ruling was made by an entirely male court – and as such, the question of how men would behave, think or even vote if they were the ones who got pregnant is a conversation that is unfortunately as relevant now as it was five decades ago."

 
 

 

Source:
Campaign US

Related Articles

Just Published

2 hours ago

Dentsu Q3 2024 earnings: Japan's growth contrasts ...

Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.

7 hours ago

Junior creatives: 'It's okay to take it slow'

An agency CEO responds to a junior creative's heartbreaking confession, offering practical advice and a much-needed dose of empathy.

7 hours ago

PHD wins $35 million Bosch China media account

EXCLUSIVE: The multimillion dollar corporate media mandate moves after a competitive review process in Q2.

8 hours ago

Beyond Wall Street: Dow Jones on redefining legacy ...

As the media industry navigates a mercurial landscape, Dow Jones’ global CCO, CMO, and EVP and GM for leadership, luxury, and events sit down with Campaign to discuss why their news goes well beyond the parishioners of finance.