Emily Tan
Apr 8, 2015

The Economist on its new Chinese-supported app, Global Business Review

HONG KONG – The Economist Group has launched a new app streamlined to provide content around global trends in business finance and technology. It is also the title’s first bilingual product, working in both Simplified and Traditional Chinese.

A visual from The Economist's digital campaign

The app, entitled The Economist Global Business Review, will co-exist with the company's other apps, which includes the recently launched Espresso. Subscribers will receive 10 articles at the start of the month, and thereafter, a daily article is published each weekday for a total of 30 articles each month. These articles will be a selection of business, finance and technology stories from the weekly newspaper and will have been translated “to the highest degree” to maintain The...

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