Aneesh Reddy
Oct 18, 2013

The 2013 Singapore Formula (1) for successful retail marketing

Singapore recently celebrated the season of speed and thrill with the annual F1 Grand Prix. What did smart marketers do to capitalise on the madness?

Aneesh Reddy

For retail marketers, the annual Singapore F1 race is one of the best times of the year. F1 is not just a race between fast cars it is also a maddening brand rush to pocket retail dollars. Let's examine some of the successful strategies marketers employed this season.

The 107 per cent rule of spot offers

F1 implies more tourists and hence, more shopping. Considering many of the customers are one-time customers,...

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