Gideon Spanier
Aug 13, 2019

The $100m question for agencies

The pursuit of big clients is forcing agency groups to choose their partners more carefully because the stakes are higher.

Gideon Spanier

Disney has spoiled the summer holiday for some media agency folk as it has scheduled pitch meetings in the middle of August for its estimated $4bn 3.3bn global media-buying review the biggest of the year.

The entertainment giant, which is consolidating its adspend after acquiring Fox’s TV and film assets, is a prized client worth many tens of millions of dollars in annual fee income, although the company could end up picking multiple agencies...

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