Telkomsel reportedly calls media pitch after M2M and Omnicom part company

A source close to the pitch said that media invites haven’t gone out yet but are likely to do so after Ramadan in August.

In 2011, Telkmosel handed media duties to M2M Interface, a partnership between Omnicom and Nava+, which split late last year.

Nava+ was formed after Daya Maha Berkarya (DMB), Advis, Brainstorm, and M2M Interface formed a partnership under the Nava+ Group of Brands in 2011. DMB had previously split from DDB Worldwide in Indonesia after a nine-year partnership. In December 2012, Nava + announced a media tie-up with IPG Mediabrands agency BPN and Interface (formerly M2M Interface) as part of the Nava+ integrated communications group.

Brian Estes, a spokesperson for Interface, confirmed the split with Omnicom. However, he said Telkomsel has not called a media pitch. Campaign Asia-Pacific was unable to reach Omnicom for comment.

The media review follows an ongoing digital review. R3’s principal Goh Shu Fen confirmed the digital pitch and said that a shortlist will soon be drawn up. In 2011, following its first digital pitch, Telkomsel appointed local agencies Bubu and Narrada.  

As of 2012, the telco had a market share of 45 per cent with a customer base of 125 million people.

Update, 22 May: After publication, Rizky Muhammad, Head of Media Channel Division for Telkmosel, contacted Campaign Asia-Pacific to say there are no plans to review the existing media business. "We have a solid working relationship with our existing media AOR, InterfaceBPN, and we look forward to continue our strong partnership in the future," he said.