Indonesia's largest mobile service provider has put its incumbent digital agency on notice as it prepares a multi-agency pitch.
A seasoned marketer in the telco sector, Goh continues to strive for relevance through digital solutions for legacy Indonesian brand Telkomsel.
Telco looking to strengthen creative, digital and brand strategy with three new agencies.
Deal is the second that Postr has signed with an Indonesian telco.
Time online has increased expectations from Indonesian consumers and brands are responding with beefed up digital investment.
JAKARTA - Two months after calling a media agency review, Indonesia’s leading telco Telkomsel has awarded the US$40 million business to OMD, but not before at least one agency involved in the pitch expressed its displeasure over the 'e-auction' process employed in the final stages of the pitch.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins