Postr agrees new partnership with Telkomsel

Ad tech company Postr today announced a lock-screen mobile advertising partnership with Telkomsel, Indonesia’s largest telco.

The mobile giant has incorporated Postr’s lock-screen advertising platform into its ROLi rewards app, allowing Android subscribers to gain free monthly data, SMS packages and call minutes in exchange for receiving personalised lock-screen ads.

Postr said the ads will be targeted according to the subscriber’s profile and interests, and that its technology, supports zero-rating of ad content while plugging into some of the world's largest ad exchanges including Google's AdMob and Baidu.

Milan Reinartz, Postr founder and CEO, said the company’s model creates better value for brands and advertisers, and that sponsored mobile usage could be worth US$23 billion by 2019.

“The surge in mobile usage across Indonesia presents new opportunities for telcos to boost Average Revenue Per User (ARPU) by offering rewards to subscribers,” he added. “It also enables advertisers to target a large, highly engaged audience; creating a win-win situation for all parties involved.”

This is Postr’s second partnership in Indonesia, after the company signed its first partnership in Southeast Asia with Hutchison 3 Indonesia in May.