Faaez Samadi
Nov 2, 2017

Postr agrees new partnership with Telkomsel

Deal is the second that Postr has signed with an Indonesian telco.

Postr agrees new partnership with Telkomsel

Ad tech company Postr today announced a lock-screen mobile advertising partnership with Telkomsel, Indonesia’s largest telco.

The mobile giant has incorporated Postr’s lock-screen advertising platform into its ROLi rewards app, allowing Android subscribers to gain free monthly data, SMS packages and call minutes in exchange for receiving personalised lock-screen ads.

Postr said the ads will be targeted according to the subscriber’s profile and interests, and that its technology, supports zero-rating of ad content while plugging into some of the world's largest ad exchanges including Google's AdMob and Baidu.

Milan Reinartz, Postr founder and CEO, said the company’s model creates better value for brands and advertisers, and that sponsored mobile usage could be worth US$23 billion by 2019.

“The surge in mobile usage across Indonesia presents new opportunities for telcos to boost Average Revenue Per User (ARPU) by offering rewards to subscribers,” he added. “It also enables advertisers to target a large, highly engaged audience; creating a win-win situation for all parties involved.”

This is Postr’s second partnership in Indonesia, after the company signed its first partnership in Southeast Asia with Hutchison 3 Indonesia in May.

Campaign Asia

Related Articles

Just Published

15 hours ago

IPG becomes first company to integrate Adobe ...

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

15 hours ago

Where is China’s gaming industry headed next?

A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

15 hours ago

The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

1 day ago

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch