Faaez Samadi
Nov 2, 2017

Postr agrees new partnership with Telkomsel

Deal is the second that Postr has signed with an Indonesian telco.

Postr agrees new partnership with Telkomsel

Ad tech company Postr today announced a lock-screen mobile advertising partnership with Telkomsel, Indonesia’s largest telco.

The mobile giant has incorporated Postr’s lock-screen advertising platform into its ROLi rewards app, allowing Android subscribers to gain free monthly data, SMS packages and call minutes in exchange for receiving personalised lock-screen ads.

Postr said the ads will be targeted according to the subscriber’s profile and interests, and that its technology, supports zero-rating of ad content while plugging into some of the world's largest ad exchanges including Google's AdMob and Baidu.

Milan Reinartz, Postr founder and CEO, said the company’s model creates better value for brands and advertisers, and that sponsored mobile usage could be worth US$23 billion by 2019.

“The surge in mobile usage across Indonesia presents new opportunities for telcos to boost Average Revenue Per User (ARPU) by offering rewards to subscribers,” he added. “It also enables advertisers to target a large, highly engaged audience; creating a win-win situation for all parties involved.”

This is Postr’s second partnership in Indonesia, after the company signed its first partnership in Southeast Asia with Hutchison 3 Indonesia in May.

Related Articles

Just Published

3 hours ago

Why is TikTok cutting ties with 150,000 Hong Kong ...

The TikTok app will cease operations in Hong Kong, but Douyin will remain available in the market.

3 hours ago

Publicis Worldwide India lead Ajay Gahlaut to exit

Gahlaut will leave the agency in mid-August, and will be replaced by joint national creative directors.

3 hours ago

Mailchimp launches virtual book festival on global ...

The company has partnered with the Decatur Book Festival since 2015.

3 hours ago

What major brands say about their Facebook adspend ...

In the name of Stop Hate for Profit, brands including Ben & Jerry's and Coca-Cola speak out about pulling spend.