Racheal Lee
Sep 25, 2013

Telkomsel consolidates digital account with local shop Narrada

JAKARTA - Leading Indonesian telco Telkomsel is believed to have consolidated its digital works with local shop Narrada, after a competitive pitch called early this year.

Telkomsel consolidates digital account with local shop Narrada

According to a source involved in the pitch, more than 15 digital agencies participated in the pitch, with six being shortlisted subsequently. They were Yolk, Iris, Fortune Digital, Bates CHI & Partners, Leo Burnett, and Narrada.

Bates CHI & Partners, Leo Burnett, and Narrada competed in the final round, before the appointment of Narrada was confirmed recently.

Telkomsel was working with incumbent Bubu and Narrada in the last two years, under contracts that ended in April.

The appointment will see Narrada responsible for end-to-end digital, tasked to develop, execute and manage integrated digital campaigns and activations across multiple platforms, including digital strategic planning, creative, production, social-media management, as well as digital planning/buying.

When contacted, Rizky Muhammad, Telkomsel's general manager marketing media channel confirmed Narrada's appointment. “We have high expectation and will continue to prioritise and strengthen our effort on digital in the upcoming years”, said Rizky. “Narrada clearly demonstrated the innovative thinking, digital experience, supported by strong team, local insights and know-how that allow us to effectively engage with our audience in meaningful ways.”

The pitch was managed and run by R3.

Related Articles

Just Published

5 hours ago

Tech Bites: Week of August 15, 2022

News from Coca-Cola, Nielsen, Hivestack and more.

6 hours ago

Serena Williams: Inspiring brand lessons from the GOAT

Williams is as much a master on court as she is off-court when signing major brand deals and honing her personal brand. Brand experts pick out lessons to pick up from the tennis legend.

10 hours ago

Dentsu scores high with a third of the wins in June

Global new-biz round-up: However, the largest account was picked up by WPP’s Mindshare.

16 hours ago

M&C Saatchi and the brutal complexity of (being) bought

Why the hold-up in the takeover process and where are things now? Campaign explains.