Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Jan 27, 2015
Tech surpasses banks; China on par with MNCs: BrandZ 2015
BEIJING - Tencent and new entrant Alibaba have overtaken longtime leader China Mobile to claim the top two spots in the just-released fifth annual BrandZ ranking. But beyond the headline numbers, the story of the most valuable Chinese brands carries more nuances.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.png&h=268&w=401&q=100&v=20250320&c=1)
Nov 15, 2024
Yuu dominates Kantar's BrandZ Hong Kong ranking
Just Published
4 hours ago
StackAdapt launches integrated platform to connect ...
Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.
5 hours ago
Heineken trusts Korean football fans with keys to ...
An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.
.png&h=268&w=401&q=100&v=20250320&c=1)
5 hours ago
Why sports marketing should lean into intimate, ...
In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
6 hours ago
Woolley Marketing: How much transparency is too ...
Trust in advertiser-agency relationships hinges not on absolute transparency, but on reasonable openness that empowers both sides without drowning them in irrelevant details, says Darren Woolley.