David Tiltman
Jul 13, 2010

Taiwan brands step away from the workshop

It's no secret that China wants to ditch its reputation as the world's workshop.

Leading Taiwanese brand û HTC

The focus now is on domestic innovation and the creation of strong brands that can be sold overseas. With that in mind, it might be worth looking across the Strait to Taiwan, where some technology brands have made the jump from equipment manufacturers to bona fide brands.

These include computing brands Asus and Acer, and mobile phone manufacturer HTC. Acer is the world's number two PC maker and HTC makes half its revenues in the US. All...

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