Acer, the computer manufacturer, is reviewing its global advertising arrangements.
ASIA-PACIFIC – Former Omnicom Group Asia-Pacific chairman and CEO Michael Birkin is set to return to Asia to take on the chief marketing officer role for tech brand Acer.
BEIJING - Coca-Cola has scored 15 per cent higher on awareness for the 2012 London Olympics than it did four years ago, the highest recall among Olympic athlete endorsement campaigns, according to a new study by marketing consultancy R3.
TAIPEI - ICL MSL, part of MSL Group, Publicis Groupe’s strategic communications and engagement company, has been selected as strategic communications partner for Taiwan’s Bureau of Foreign Trade in key markets Taiwan, China, Indonesia, India and Vietnam.
SHANGHAI - Global computer brand Acer has appointed Draftfcb China as its agency of record to focus on its sponsorship of the 2012 Olympic Games.
GLOBAL - Acer and Samsung have both released netbooks operating on Google's Linux-based operating system Chrome, designed to run exclusively with browser-based applications.
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