Dec 5, 2014

Acer calls worldwide creative pitch

Acer, the computer manufacturer, is reviewing its global advertising arrangements.

Sep 4, 2012

Ex-Omnicom Asia-Pacific CEO Michael Birkin takes on Acer CMO role

ASIA-PACIFIC – Former Omnicom Group Asia-Pacific chairman and CEO Michael Birkin is set to return to Asia to take on the chief marketing officer role for tech brand Acer.

Aug 27, 2012

Coca-Cola, Adidas and McDonald’s lead Olympic perception in China: R3

BEIJING - Coca-Cola has scored 15 per cent higher on awareness for the 2012 London Olympics than it did four years ago, the highest recall among Olympic athlete endorsement campaigns, according to a new study by marketing consultancy R3.

Feb 28, 2012

Taiwan trade bureau appoints ICL MSL Taiwan, MSL Group network for regional PR

TAIPEI - ICL MSL, part of MSL Group, Publicis Groupe’s strategic communications and engagement company, has been selected as strategic communications partner for Taiwan’s Bureau of Foreign Trade in key markets Taiwan, China, Indonesia, India and Vietnam.

Dec 19, 2011

Acer appoints Draftfcb China for 2012 London Olympics push

SHANGHAI - Global computer brand Acer has appointed Draftfcb China as its agency of record to focus on its sponsorship of the 2012 Olympic Games.

Jun 16, 2011

Google launches Chromebook with Acer and Samsung

GLOBAL - Acer and Samsung have both released netbooks operating on Google's Linux-based operating system Chrome, designed to run exclusively with browser-based applications.