Omar Oakes
Nov 18, 2016

HTC seeks agency for global smartphone launch

HTC, the Taiwanese tech company, is looking for an ad agency to create a global campaign for the launch of a new smartphone next year.

HTC seeks agency for global smartphone launch

The company is thought to be looking to appoint a shop by the end of the year. There is no retained agency as it is a project-based pitch.

Last year, HTC launched a global campaign created by SapientNitro for its One M9 phone. The ad was the first by the Publicis Groupe agency after winning the brand’s EMEA business at the end of 2014. However, HTC no longer works with SapientNitro.

HTC’s global media is handled by Omnicom Media Group. 

HTC did not return a request for comment.

Once a strong contender in the smartphone race, HTC last year fell 378 spots in Campaign Asia-Pacific's Asia's Top 1000 Brands.

Source:
Campaign UK

Related Articles

Just Published

14 hours ago

Adidas displays Rick-and-Morty-style inflatable ...

To mark the release of the Adidas X Speedportal boots, giant inflatable heads of Mo Salah and Vivianne Miedema can be seen floating across London.

14 hours ago

Will brands ‘trade down’, financially, to PR as ...

With the Bank of England predicting that we will soon enter a recession, the UK waits nervously, but there is hope that, among the chaos, the consumer PR industry will be afforded a new opportunity to shine.

14 hours ago

Do brands have a place on a social platform that ...

Social network Hey You reminds you to call your loved ones once a week, then fades into the background, leaning into a trend of desire for more authenticity on social media.

2 days ago

Dentsu continues strong growth trajectory in Q2

The network's Customer Transformation & Technology division grew 22.25%, powering overall gains for a second straight quarter. Protracted sale of the Russian business dilutes net gains.