The award recognises clients who have distinguished themselves through the quality of their campaigns and innovative marketing. "Last year Coca-Cola were awarded 14 trophies across seven of the entry categories at Spikes Asia, proving that this is a well-deserved accolade that they can now add to their achievements,” said Terry Savage, chairman of Lions Festivals.
The Advertiser of the Year award will be presented during the Spikes Asia Awards Ceremony on the last evening of Spikes Asia, which runs from 23 through 26 September in Singapore. Peter Schelstraete, group marketing director for Coca-Cola's Asia Pacific Group, will be present to accept the award.
“Marketing at Coca-Cola has always been at its best when we touch people’s hearts, not just the heads," he said. "We embed creativity, risk-taking and reinvention in our campaigns to deliver meaningful ideas that resonate with consumers. Asia’s diversity offers a hotbed for creative talents, content and innovation to flourish. Hence, we continually challenge ourselves and our creative partners to anticipate and find new ways to express the art and science of marketing."
Schelstraete credited the company's creative leadership, marketing teams and agencies across the region for the honour.
Notable creative Coca-Cola campaigns in the region have included ‘Happiness from the Skies’ and the ‘Share a Coke’ initiative that started in Australia and has since spread to many other countries (and won three awards at Cannes Lions).
Prior winners of the Advertiser of the Year Award at Spikes Asia include:
- 2013: Metro
- 2012: P&G Asia
- 2011: Samsonite
- 2010: Uniqlo
- 2009: Times of India