Marketers and agrencies can't avoid something so fundamental as gender. The trick, writes Nir Wegrzyn, CEO of BrandOpus, is to use it in a way that's relevant.
Iggy Rodriguez, creative group head at Leo Burnett Sydney, shares his impressions from serving on this year's Direct and Promo & Activation juries, as well as judging the Young Spikes Integrated competition.
ASIA-PACIFIC – At Spikes Asia, Mondelez’s global VP of brand strategy and communications spoke to Campaign about the company’s new initiative in China and her role as a bridge between disciplines.
SPIKES ASIA - With over a 100 million YouTube views, brands are keen to profit from Casey Neistat’s free-spirited storytelling. Or at least figure out his formula. In a DDB-presented session, Campaign Asia’s Adrian Tse sat in on Neistat's Spikes Asia session and talked to him about his craft.
Photos from the Spikes Asia 2014 afterparty hosted by Leo Burnett on Friday 28 September in Singapore.
SPIKES ASIA – Andre Chong, global business development and strategy director for Diageo’s Johnnie Walker House, took time out last week to speak to Campaign about his philosophy on content marketing.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins