HP and Spikes Asia have announced the Young Spikes Design Competition, which will be held in the run-up to the Spikes Asia Festival, taking place in Singapore from 26 through 28 September.
Open to under-30 professionals from across Asia-Pacific and open for registration as of today, the competition challenges participants to use HP’s Graphics Solutions technologies to engage with their target audiences.
The competition consists of two rounds: an online submission process, with shortlisted teams advancing to compete in round two at the Spikes Asia Festival.
The competition brief for the first round will be released on 11 July via a live briefing at HP’s Graphics Solutions Centre of Excellence (CoE) in Singapore. Participants based outside of Singapore will be able to watch a livestream on the Spikes Asia Facebook page. Submission of entries will close on 27 July.
The entries will be evaluated by a panel of nine judges, and shortlisted winners will be announced on 23 August. At least three teams will be shortlisted for the second round. HP and Spikes Asia will invite up to two overseas teams, consisting of two members each, to attend the live briefing at the Festival, with paid flights and accommodations. All shortlisted teams will be given a Young Spikes Creative delegate pass valued at S$660. The winner will be honored with the Spikes Award Medal at the Spikes Asia Awards Ceremony on 28 September.
“Print and packaging have shown to be more emotionally impactful than digital alone in building brand engagement," said Puneet Chadha, HP's director of marketing for the Graphics Solutions Business in Asia Pacific (including Japan). “As we reinvent the possibilities of print with our technologies, we enable brands to create targeted campaigns that are more relevant to their consumers. Through our partnership with Spikes Asia, we aim to show how a creative-led approach can drive business impact.”
Print has the ability to create an emotional connection, earn attention, surprise and delight in a way that cannot be digitally replicated, added Joe Pullos, Spikes Asia festival director.
HP and Spikes Asia are also partnering for the Student Creative Award for Print Competition, an existing competition that encourages aspiring talent in the region. Registration for this competition is also open now.