Dominic Fitzsimmons
Sep 25, 2009

Social media: the next step

Listening to the social media consumer is no longer enough.

The time has come for brands to open up and get genuinely involved with social networks.

The marketing world may have woken up to the potential of social networking sites, but in the vast majority of cases brand involvement is till akin to a nervous teenager at her first party - happy to be there, but unsure what move to take next.

While a growing number of brands have already added a...

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