Carol Chan
Oct 24, 2014

Social media and the Chinese dream

Defined by president Xi Jinping, the 'Chinese dream' encompasses four aspirations, which brands can help citizens realise, writes Carol Chan of Comms8.

Carol Chan

In 2013, China’s President Xi Jinping introduced the idea of the “Chinese dream”a dream for the nation as well as every Chinese citizen. Nine out of every 10 people living in China have heard of it and 70 per cent believe realisation of the dream is important. 

However, what is the Chinese dream exactly What are Chinese people yearning for And are there opportunities for brands to help achieve it

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