Smart speakers are seeing exponential sales growth in China. While advertising on the medium is still new and limited, users are open to advertising as long as it's relevant and helpful to them, according to a report from OMD China.
The study shed light on the purchase motivators, consumer demographics, functionality and emerging consumer behaviours behind the rise of smart speakers in Chinese consumers’ homes, while exploring what’s next for the...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events