smart speaker

Jun 18, 2020

Smart speaker ads on the increase in China

The platform also delivers much higher conversions than other digital ads, according to a report from Mininglamp Technology.

Feb 3, 2020

Don’t underestimate the power of the voice

A disagreement about dolphin dentition leads to a review of the stats around voice search and voice-activated content—and a wakeup call for brands who haven't heard the message yet.

Sep 19, 2019

Smart speakers: A viable advertising medium in China

TOP OF THE CHARTS: About 76% of consumers don’t mind advertising on smart speakers if the ad matches the content, according to a repot from OMD.