Kevin Lynch
May 29, 2015

Sleeping with Hong Kong

Look beyond the headlines and right into people’s homes to see what really matters to Hong Kong consumers.

Look beyond the headlines and right into people’s homes to see what really matters to Hong Kong consumers.

If you want to understand opportunities for a brand in Hong Kong, you could read sales reports, do market visits, and hold focus groups. But if you want a true, unfiltered view of Hong Kong, I recommend going to people's homes, sharing a meal, and sleeping in their beds. Preferably after receiving permission. 

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