Racheal Lee
Apr 27, 2012

Singapore EDB calls global creative and media pitch

SINGAPORE - The Singapore Economic Development Board (EDB) has called a pitch looking for an agency to develop and implement integrated marketing campaigns to position Singapore as an attractive business location globally, with the US as a key target market.

Singapore EDB calls global creative and media pitch

The EDB is also looking for an agency to provide media services including traditional, on-ground and digital channels as well as provide search-engine-marketing and search-engine-optimisation advice. 

The board is also seeking an agency to maintain its digital assets and related digital services including all the board's websites, its YouTube channel and the development of additional digital content. 
Agencies may bid for one or more of these accounts by submitting a tender for proposal via GeBiz by May 21. 
The EDB has appointed consultancy R3 Asia Pacific to manage the pitch process. 
Agencies interested in the account should have a team with extensive US-based communications planning experience, and experience working in Singapore or in Asia. Experience with Europe is an asset. 
"The focus of this pitch is to help EDB identify worldclass talent and an agency model that best facilitates strategic engagement," said Goh Shu Fen, principal and founder of R3. 
Campaign Asia

Related Articles

Just Published

1 hour ago

Havas acquires a majority stake in Singapore-based ...

The agency will become H/Advisors Klareco upon closing, and will be the launchpad for the long-term APAC expansion of Havas' strategic communications advisory arm, H/Advisors.

2 hours ago

Jolin Tsai joins McDonald’s Taiwan in a nostalgic ...

EXCLUSIVE: Leo Burnett dabbled with AI, got a C-pop queen to compose a rhythmic soundtrack, and used Taiwan's biggest virtual studio for an ambitious 40th-anniversary film. McDonald's Asia CMO Brenda Kou and the creative team explain their thoughts behind the process.

4 hours ago

Study: Over 50% of Singaporean Gen Zs source ...

TOP OF THE CHARTS: According to a new survey by YouGov, three in 10 Singaporeans also say they do not engage in any holiday shopping.

4 hours ago

Spikes Asia 2024: In conversation with Aditya ...

In the second of our two-part conversations, Spikes Asia chats to Aditya Kanthy, CEO and managing director of DDB Mudra. As jury president of the Creative Effectiveness and Creative Strategy Spikes, he shares what it takes to impress him, and how to set up for success at Spikes Asia 2024.