'Passion Made Possible' launches today, with a raft of marketing and branding assets to promote Singapore to visitors and businesses.
Centre will focus on guiding clients and partners through digital transformation.
Agency hopes to move client conversations upstream through technology 'hub' effort centred in Nurun.
Three-year grant sees Ogilvy & Mather tasked with advancing Singapore’s marketing services.
SINGAPORE - In an effort to ramp up data resources, WPP-owned GroupM is partnering with the Singapore Economic Development Board (EDB) to launch a new R&D hub in Singapore.
SINGAPORE - The proliferation of digital has changed the way clients and agencies work, and so Singapore’s Economic Development Board opted for a new, collaborative agency structure to suit its business objectives of wooing foreign businesses into Singapore.
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