The move is part of VMLY&R's expansion of its customer experience and commerce capabilities.
The statutory body issues a call for a partner to handle all aspects of its media duties from a Singapore hub that will direct several key international markets.
New unit supported by Singapore government.
New facilities announced at the E-Center in Singapore.
Singapore-based analytics unit is a three-year collaboration with the government body.
'Passion Made Possible' launches today, with a raft of marketing and branding assets to promote Singapore to visitors and businesses.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins