Staff Reporters
Apr 25, 2019

Essence launches APAC innovation hub

New unit supported by Singapore government.

(L-R): Simeon Duckworth, global head of strategy and analytics, Essence; Sarah Walker, global head of business planning, Essence; Dawn Lim, EDB; and Kunal Guha, Essence

Essence today announced the launch of Essence Global Ventures, the agency’s first innovation and research hub in Asia-Pacific.

Based in Singapore, EGV will seek to develop marketing technology products that make use of tools such as predictive data analysis and automation to drive better business performance. The products will be used across Essence’s global network, and an executive council of senior Essence leaders will oversee EGV.

EGV will also be responsible...

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