Essence today announced the launch of Essence Global Ventures, the agency’s first innovation and research hub in Asia-Pacific.
Based in Singapore, EGV will seek to develop marketing technology products that make use of tools such as predictive data analysis and automation to drive better business performance. The products will be used across Essence’s global network, and an executive council of senior Essence leaders will oversee EGV.
EGV will also be responsible...
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