Faaez Samadi
Oct 29, 2018

P&G unveils new R&D plans in partnership with EDB

New facilities announced at the E-Center in Singapore.

(L-R): Gokul Chandar, P&G CFO APAC; Chan Chun Sing, Minister for Trade and Industry; Magesvaran Suranjan, President, P&G APAC; Beh Swan Gin, Chairman EDB
(L-R): Gokul Chandar, P&G CFO APAC; Chan Chun Sing, Minister for Trade and Industry; Magesvaran Suranjan, President, P&G APAC; Beh Swan Gin, Chairman EDB

P&G has revealed, in partnership with Singapore’s Economic Development Board, an additional investment of US$30million in its digital innovation centre, one year after its launch.

The E-Center 2.0 expands on the original E-Center project, created together with the government body to drive digital innovation and transformation in Asia-Pacific’s retail and consumer goods industries.

The new investment has seen the opening of the i-Singapore Digital Omni-channel Center, focused on P&G working with retailers in the region to achieve commerce innovation and produce disruptive new ideas for today’s consumers.

Moreover, P&G is bolstering its e-Analytics division by hiring a new team of data scientists tasked with developing new digital capabilities to strengthen its APAC operations. Among its responsibilities are creating customised brand solutions and driving better reach through optimized media plans and advanced analytics.

The E-Center 2.0 is also developing automated tools, using machine learning, to enhance supply chain and distribution capabilities.

Magesvaran Suranjan, president of P&G APAC, said the E-Center has helped “accelerate our digital transformation and growth in the region” since its launch, and that P&G remains committed to “collaborat[ing] with key local partners and develop local and international talents”.

Beh Swan Gin, EDB chairman, said: “P&G is a strategic partner in our efforts to place Singapore at the forefront of digital innovation for consumer businesses.”

Source:
Campaign Asia

Related Articles

Just Published

12 hours ago

AI, copyright, and creativity: The fine line ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.

13 hours ago

Women to Watch 2024: Vivian Liu, DeVries Global

A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.

13 hours ago

A new campaign gives dignity to Vietnam's unsung heroes

This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second thought. But does recognition go far enough?

14 hours ago

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.