Faaez Samadi
Jun 19, 2018

Kantar partners with EDB to launch Asia R&D hub

Singapore-based analytics unit is a three-year collaboration with the government body.

(L-R): Hernan Sanchez, Tim Kelsall and Kelvin Wong
(L-R): Hernan Sanchez, Tim Kelsall and Kelvin Wong

Kantar has established its first research and development lab in Asia, in partnership with Singapore’s Economic Development Board.

Focusing on advanced analytics, big data, AI and machine learning, the lab will be part of Kantar’s newly-announced analytics practice. The aim is to take siloed and unstructured data, and turn it into deep insights for brand growth.

Tim Kelsall, Kantar APAC chief client officer and member of the global Kantar innovation board, said choosing Singapore for the first Asia lab “highlights the strategic importance of the country as a base for developing world-class services that can be exported regionally”.

In collaboration with the EDB, the lab will hire data scientists and business designers, seeking out the best Singapore talent. The agency said driving Asia-based innovation that supports global clients is a key factor in the lab’s creation.

Kelvin Wong, EDB assistant managing director, said: “Singapore’s professional services sector is growing, and Kantar’s decision is testament to this.”

Hernan Sanchez, managing director of the Kantar brand growth lab, added: “Brands no longer have to rely on hunches, but can instead substantiate their decisions based on intelligent analytics.”

Kantar also has similar analytics labs in London and Frankfurt.

Related Articles

Just Published

1 hour ago

Mother's first H&M work is a love letter to young ...

From what you reach for on bloated period days, to the joy of compliments from other women on a night out, the campaign uses insight gathered over hours of conversations with young women across the UK.

1 hour ago

Lego Group invites adults to play as it launches ...

The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion designer Grace Chen.

1 hour ago

The industry’s two-faced stance on climate change

Agencies are working to make their own operations sustainable but they remain committed to working for fossil fuel clients.

2 days ago

Asia-Pacific Power List 2022: Yves Briantais, ...

The 15-year company veteran is keen to keep his brand’s messaging fresh, drive premiumisation, and surge ahead with digital transformation.