SINGAPORE - SIA-owned budget airlines Scoot and Tigerair will come under the single brand name Scoot next year.
The brand integration comes after the announcement in May that new holding company Budget Aviation Holdings would manage both carriers.
The company has announced in a statement that the integration will be completed between the middle and end of next year. The merger will include a common website, contact centre and check-in counters.
Goh Choon Phong, SIA CEO and Budget Aviation Holdings chairman, said a common brand identity was a logical step.
“The integration has already led to commercial and operational synergies between Scoot and Tigerair that are providing growth opportunities for both airlines, an example being Scoot’s plan to launch its first European service, to Athens, next year,” said Goh.
Budget Aviation Holdings CEO Lee Lik Hsin said Tigerair will benefit from the strength of Scoot’s brand in its next phase of growth.
“A single brand touchpoint will also enable a more seamless travel experience for guests across our network and allow us to bring Scootitude to more guests in the region,” said Lee.
Scoot and Tigerair are part of Value Alliance, the low-cost carrier alliance formed by Asia Pacific budget carriers including Cebu Pacific, Jeju Air, Nok Air, NokScoot, Vanilla Air and Tigerair Australia which is owned by Virgin Australia.