The brand wants its media offering to account for a tenth of revenue soon, and is working to convince brands and media agencies that it offers an attractive audience based on first-party data.
The airline's CEO, Campbell Wilson stars in a barebones video to address both safety and business imperatives for the embattled carrier.
The airline's The Sounds of Travelling Well campaign features the audio bites from the Kuala Lumpur, Hong Kong, Osaka and Kyoto routes.
Airline courts the wanderlust of Hong Kong travellers.
Both SIA-owned budget carriers will be known as Scoot in an integration expected to finish next year.
This week we take a look at what KLM Japan, Air Asia India and other air-travel brands did to soar to the top of the Engagement Meter.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins