Mar 18, 2021

AirAsia claims its media business is taking flight

The brand wants its media offering to account for a tenth of revenue soon, and is working to convince brands and media agencies that it offers an attractive audience based on first-party data.

Jun 29, 2020

From no-frills flights to low-cost marketing, the Scoot way

The airline's CEO, Campbell Wilson stars in a barebones video to address both safety and business imperatives for the embattled carrier.

Aug 8, 2017

Cathay Pacific tunes into local sounds in latest campaign

The airline's The Sounds of Travelling Well campaign features the audio bites from the Kuala Lumpur, Hong Kong, Osaka and Kyoto routes.

Feb 6, 2017

Turkish Airlines appeals to five senses in HK campaign

Airline courts the wanderlust of Hong Kong travellers.

Nov 4, 2016

Scoot, Tigerair to come under single brand name

Both SIA-owned budget carriers will be known as Scoot in an integration expected to finish next year.

May 27, 2015

How aviation brands fly high on social media: Engagement Meter

This week we take a look at what KLM Japan, Air Asia India and other air-travel brands did to soar to the top of the Engagement Meter.