Tapping into the five senses of sight, hearing, taste, smell and taste, Turkish Airlines launched a campaign that showcases how the senses of travellers can be stimulated in the featured destinations.
The campaign starts with the sense of sight along with Casablanca, Lisbon, Havana, Budapest, Athens and Buenos Aires being featured in the first destination series. Turkish Airlines flies to 295 cities.
The company launched the campaign in Hong Kong, according to Seda Kalyoncu, senior vice president of corporate communications, as it is Asia's "world city" and a place where "all five human senses thrive".
"Hong Kong radiates the spirit of this campaign, one that targets the curious and adventurous," said Kalyoncu. "Having just recently expanded our network to include new routes from Hong Kong to exciting new destinations including Conakry, and Kharkiv. We’re confident of an enthusiastic reception from Hong Kong travellers.”
The campaign series is being showcased at strategic locations in the city including Central, the Airport Express Station and the Hong Kong International Airport.
The airline also fielded a Super Bowl ad today, starring Morgan Freeman, which apparently caused a stir among some perhaps less enlightened US viewers: