Sep 23, 2019

Dull, Boring and Bland: SIA and STB launch travel-film series

THE WORK: 'Unexpected journeys' for Singapore Airlines and the Singapore Tourism Board by TBWA Singapore.

Sep 3, 2019

Chong the Nomad 'plays' an A350 for Singapore Airlines

In work from TBWA Singapore, the musical artist creates an original track from sounds recorded aboard the aircraft that will fly SIA's new Singapore to Seattle route.

Aug 26, 2019

Singapore Airlines selects Insider for AI-led personalisation

Partnership aimed at driving conversions through better customer experience.

May 22, 2017

How personalised banners tempted near-bookers for Singapore Airlines

CASE STUDY: Working with Zenith and DoubleClick, the airline used details from abandoned shopping carts to recapture travel shoppers who had come close to booking.

Nov 4, 2016

Scoot, Tigerair to come under single brand name

Both SIA-owned budget carriers will be known as Scoot in an integration expected to finish next year.

Feb 3, 2015

Singapore Airlines gets playful on Instagram for new product launch

SINGAPORE - Singapore Airlines posed an Instagram-based puzzle to engage users and tease today's launch of its new premium-economy offering.