THE WORK: 'Unexpected journeys' for Singapore Airlines and the Singapore Tourism Board by TBWA Singapore.
In work from TBWA Singapore, the musical artist creates an original track from sounds recorded aboard the aircraft that will fly SIA's new Singapore to Seattle route.
Partnership aimed at driving conversions through better customer experience.
CASE STUDY: Working with Zenith and DoubleClick, the airline used details from abandoned shopping carts to recapture travel shoppers who had come close to booking.
Both SIA-owned budget carriers will be known as Scoot in an integration expected to finish next year.
SINGAPORE - Singapore Airlines posed an Instagram-based puzzle to engage users and tease today's launch of its new premium-economy offering.
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