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Sep 23, 2019

Dull, Boring and Bland: SIA and STB launch travel-film series

THE WORK: 'Unexpected journeys' for Singapore Airlines and the Singapore Tourism Board by TBWA Singapore.

THE WORK: 'Unexpected journeys' for Singapore Airlines and the Singapore Tourism Board by TBWA Singapore.

Singapore Airlines and the Singapore Tourism Board, along with the agency they both work with, TBWA Singapore, have launched a global campaign in which a Singapore-based comedian travels to destinations that are Boring, Bland and Dull. Literally. 'Unexpected journeys' stars Rishi Budhrani, who travels to towns by those names in the UK, Australia and US, respectively. As the trailer above explains, he also brings people back from those destinations to show them how much fun Singapore...

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