Jun 29, 2020

From no-frills flights to low-cost marketing, the Scoot way

The airline's CEO, Campbell Wilson stars in a barebones video to address both safety and business imperatives for the embattled carrier.

Jan 9, 2018

Scoot uses VR to show what's 'Permitted on board' its 787

Quirky characters provide a pleasant enough tour, but Ad Nut has questions about such uses of VR, and the airline's supposed benefits.

Jul 25, 2017

Scoot-Tigerair rebranding: See Scoot's new livery, uniforms and tagline

Scoot and Tigerair have completed the brand integration they announced nine months ago.

Nov 4, 2016

Scoot, Tigerair to come under single brand name

Both SIA-owned budget carriers will be known as Scoot in an integration expected to finish next year.

Apr 28, 2014

How search marketing for Scoot differs from SIA: Performics

SINGAPORE - Performics' recent win of Scoot’s regional search-engine-marketing and optimisation account places the low-cost-carrier airline’s account in the same team as its parent company, Singapore Airlines.

Aug 27, 2013

Child-free zones on airline flights require careful marketing

SINGAPORE - In the region's fiercely competitive airline industry, "kid-free" (or "family-friendly") zones on flights are a recent value-added offering carriers are using to one-up each other. But the concept has the potential to backfire if the messaging is not handled sensitively.