The airline's CEO, Campbell Wilson stars in a barebones video to address both safety and business imperatives for the embattled carrier.
Quirky characters provide a pleasant enough tour, but Ad Nut has questions about such uses of VR, and the airline's supposed benefits.
Scoot and Tigerair have completed the brand integration they announced nine months ago.
Both SIA-owned budget carriers will be known as Scoot in an integration expected to finish next year.
SINGAPORE - Performics' recent win of Scoot’s regional search-engine-marketing and optimisation account places the low-cost-carrier airline’s account in the same team as its parent company, Singapore Airlines.
SINGAPORE - In the region's fiercely competitive airline industry, "kid-free" (or "family-friendly") zones on flights are a recent value-added offering carriers are using to one-up each other. But the concept has the potential to backfire if the messaging is not handled sensitively.
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