Anita Davis
May 25, 2010

SapientNitro added to Unilever's digital roster in China

SHANGHAI - SapientNitro has been added to Unilever's digital agency roster in China, charged with managing the digital aspects of Knorr's KCP chicken powder across China.

According to Shannon Dix, GM of SapientNitro China, the agency is working to develop the brand online in order to complement Knorr’s offline initiatives. SapientNitro, which works with Knorr in other global markets, joins agencies including Euro RSCG and AKQA on Unilever’s digital roster.

Dix added that SapientNitro was awarded the business following a review.

SapientNitro, which was created last year when US-based digital consultancy Sapient acquired independent creative agency Nitro Group, has additionally bolstered its China operations with two new hires.

Gary Zhao joins the agency as its digital director in China from Blue, where he oversaw accounts for clients such as Starwood hotels, SAP, J&J Acuvue and Dow Corning.

He has been in the advertising industry for 10 years and has additionally worked at Digitas and Batey.

Meanwhile, Ashley Wu joins as account manager. She previously worked at Digitas and OMD handling accounts for J&J, Ford, Bosch and Siemens.
Campaign China

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