Sanofi has appointed WPP's GroupM as its media agency of record in Pakistan, Campaign Asia-Pacific has learned.
GroupM Pakistan has taken on the remit for a year, specifically for Selsun Blue, the over the counter OTC anti-dandruff consumer care product that is manufactured, marketed and distributed by the biopharmaceutical company in Pakistan.
Campaign understands that Sanofi previously worked with RED Communication Arts, an affiliate of the Publicis...
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