pakistan

Aug 6, 2019

Pakistan: Asia’s sleeping creative giant

Often overlooked and battling a bad global image, the country is now regarded as the next fertile ground for brands looking for big growth in Asia.

Dec 4, 2018

Agency of the Year 2018 winners: South Asia

Here are the winners for the South Asia region in the 2018 Campaign Asia-Pacific Agency of the Year awards, which were handed out tonight in a ceremony in Mumbai.

Nov 16, 2018

Agency of the Year 2018 shortlist: South Asia

Here is the shortlist for the South Asia region in the 2018 Campaign Asia-Pacific Agency of the Year awards.

Jun 15, 2018

GroupM wins $8 million English Biscuits Manufacturers media review

In Pakistan, GroupM won English Biscuit Manufacturers' estimated $8 million national media planning and buying account from Starcrest Communications, the incumbent.

May 17, 2018

How to fix Pakistan's broken ad industry

Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.

Apr 9, 2018

GroupM replaces MEC with Mediacom in Pakistan

With market forces preventing Maxus and MEC from merging to form Wavemaker, GroupM chose to abolish MEC as a trading desk and place the entire team in Mediacom.