An effort by Lifebuoy, the Ministry of School Education Punjab and Grey Pakistan revised a cherished part of the school curriculum so girls won't be left out.
See the shortlist for the South Asia region in the 2021 Campaign Asia-Pacific Agency of the Year awards.
A well-produced film starring actor Fahad Mustafa announces the brand's effort to "eradicate" malnutrition, in a campaign by Adcom Zenith Pakistan.
Here are the winners for the South Asia region in the 2020 Campaign Asia-Pacific Agency of the Year awards.
Pakistan's telecommunications regulator said TikTok has "assured" it that it will moderate content "in accordance with societal norms and the laws of Pakistan".
Short video app "failed to fully comply" with Pakistan's requests and now faces tricky government negotiations in yet another market.
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