Often overlooked and battling a bad global image, the country is now regarded as the next fertile ground for brands looking for big growth in Asia.
Here are the winners for the South Asia region in the 2018 Campaign Asia-Pacific Agency of the Year awards, which were handed out tonight in a ceremony in Mumbai.
Here is the shortlist for the South Asia region in the 2018 Campaign Asia-Pacific Agency of the Year awards.
In Pakistan, GroupM won English Biscuit Manufacturers' estimated $8 million national media planning and buying account from Starcrest Communications, the incumbent.
Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.
With market forces preventing Maxus and MEC from merging to form Wavemaker, GroupM chose to abolish MEC as a trading desk and place the entire team in Mediacom.
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